Snapchat Sky Filter

Everyone is excited over Snapchat's new feature, the sky filter. This new filter enables you to change the look of the sky in your picture. To apply the new sky filter, take your photo and make sure the sky is visible in your scene. Then simply swipe as you normally would to apply a filter. This is one of the new features that are marking the sixth birthday of Snapchat.

I have tried this new feature and it is extremely freaky but at the same time it is really cool. If have Snapchat then I suggest that you try this new feature I believe you will enjoy it.

Until next time,
Kaitlyn

Scholarship Brunch Live Tweet

As some of you may know I recently went to the scholarship brunch. During this event I was live tweeting, and you can see those tweets here on my storify. Please be sure and check it out.

Until next time,
Kaitlyn

Social Media Marketing Chapter 2

Today I would like to discuss the new book we are reading in class, specifically Chapter 2. The book is titled "Social Media Marketing Workbook" by Jason McDonald. Chapter 2 is titled "Content Marketing."

With content marketing, your primary focus should be on your content. The first step you can take is identifying content that you can easily produce. To accomplish this, you must first inventory you and your company's skill set. Then you must ask yourself, "What type of content is easy for you, your company, and your customers to produce?" Will this be a short written post, a picture or maybe a video? This is for you and your consumers to decide.

To find out the rest of the steps you can take to improve your content marketing, be sure to check out Jason McDonald's book.

Until next time,
Kaitlyn

Homecoming Weekend

This weekend at Ohio Northern University (ONU) was homecoming weekend. So many events took place this weekend, some being the football game, homecoming dance, the parade and the scholarship brunch. My favorite part though had to have been the scholarship brunch. This is partially because they had orange bread there and that got me excited. But the most important part of this morning was getting to meet the couple that is supporting my journey here at ONU. I was the first recipient of the Toby Ratliff Baker Scholarship. Mrs. Baker is the former first lady of the university. I had the pleasure of meeting Mrs. & Dr. Baker at the scholarship brunch. Mrs. Baker is one of the nicest people I have ever had the pleasure of meeting. Before I left she and Dr. Baker told me that they wanted to keep in touch and updates on my journey here at ONU, and they said if I was ever having trouble I could contact them. I happily told them that I would love to keep in touch with them. Overall this was an amazing weekend and I cannot wait for next year.

Until next time,
Kaitlyn

Facebooks New Update

Facebook just got another new update! The new update is called the Reactions Store. This is a new update on Facebooks 'reactions', a tool that allows you to react to other people's posts using different emoji's. This feature has been playing a big role in Facebook since it came out nearly two years ago. With the new update, you can now select your reaction emoji's, some different types of reactions are baseball reactions, mustache reactions, Halloween reactions, and even various skin tone reactions.

Sadly, this new feature is not out yet, it is currently still in the testing stage. Also, it is unknown whether this will be a paid or free feature. Personally, I cannot wait for this new feature to arrive, though I will be very disappointed if I have to pay for it.

Until next time,
Kaitlyn

Social Media Marketing Chapter 1

Today I would like to discuss the new book we are reading in class, specifically Chapter 1. The book is titled "Social Media Marketing Workbook" by Jason McDonald. Chapter 1 is titled "Party On." The chapter is about how social media marketing is like throwing a party.

Invitations are like promotions. For a party you need to create an attendee list, and then send out invitations to your guest. In social media marketing, you must find your target audience and figure out how to get them to "attend" your social media page.

Entertainment is like content. When it comes to a party you need to know what your entertainment will be. Will you have a band, a magician, or just music? For social media marketing, you need to know why people will "hangout" on your page. Will your content be funny, fun, or informative?

Hosting is like on-going management. As the host of a party your job is to meet, greet, and make sure everything is okay. In social media marketing, you also need to be doing these tasks. You should be interacting with your guest and "kicking out" any rude guests. Your social media needs constant behind-the-scenes management, this is to ensure that everything is running smoothly.

So far, I have really enjoyed reading this book. If you want to learn more about how to improve your social media marketing skills, then this is the book for you.

Until next time,
Kaitlyn

Snapchat and Bitmojis

Last year Snapchat bought Bitmoji for $64 million. Since then, Bitmoji has become a huge part of what Snapchat is today. Just recently Snapchat has updated Bitmoji to where you can now interact with your Bitmoji as well as make them 3D. You can do this by first updating your Snapchat, then opening the app and turning it to the rear-facing camera. Next bring up your lenses menu; you will then see your 3D Bitmoji options pop up. After picking one, place it wherever you want. You can also walk alongside your Bitmoji.

Personally, I think this is cool because I love using Bitmoji when I am on Snapchat. I tried this new feature myself and I enjoyed it. I hope you will try it as well and enjoy it as much as I do.

Until next time,
Kaitlyn