Chapters 5&6

Today I would like to again discuss the book we are reading in class, and this time I would like to discuss Chapters 5 and 6. The book is titled "The Art of Social Media" by Guy Kawasaki and Peg Fitzpatrick.

Chapter 5 is titled "How to Integrate Social Media and Blogging." This chapter talks about all the ways you can use social media to promote your blog and vice versa. This chapter tells you how to add social media buttons for sites such as Facebook, Twitter and Pinterest. One of the most important things I believe this blog talks about is creating an email list. In the section titled "Start an E-mail List," it gives tips an steps on how to do this. Here are the following tips it provides:

• Create a custom graphic
• Perfect the subject line
• Keep it short
• Provide a complete signature
• Cut the quotations
• Don't spam people

These tips will help you create "a powerful marketing tool," as the author said. This is because people are more likely to read an email than to read a social media post.

Chapter 6 is titled "How to Get More Followers." This chapter was extremely short with only two tips on how to get more followers, share good stuff and jump on new platforms. If you jump on a new platform as soon as it opens, it is easier to get more followers since there are fewer people on that platform. In the book, the author has this to say about new platforms: "A new platform is a landgrab: if you want to have a lot of followers on it, you have to move rapidly, where 'rapidly' means before it's clear that the platform will succeed."

If you are interested in learning more about the art of social media, then get this book. This book is a great tool for anyone interested in taking their blogging and social media a step further.

Until next time,
Kaitlyn