Chapter 11 was titled "How to Optimize for Individual Platforms." This chapter gives several tips for different social media platforms. The following are subsections and their summaries for this chapter:
- "Tips for Facebook": Be sure to use Facebook's Page Insights. This provides you statistics to help you determine what is working for your account.
- "Tips for Google+": Your Google+ profile badge can be embedded into your blog or website. This can convince people to read your Google+ page.
- "Tips for Instagram": Use filters as much as possible to enhance images.
- "Tips for LinkedIn": Be sure to focus on core topics to establish thought leadership.
- "Tips for Pinterest": Use secret boards to collaborate with others on private projects.
- "Tips for SlideShare": This platform does not use audio, so others must interpret the message from the slides.
- "Tips for Twitter": Repeating tweets can increase the amount of clicks your tweets receive.
- "Tips for YouTube": Be sure to remind your audience of your posting schedule.
I found this chapter to be extremely helpful because it had so many tips for different social media platforms.
Chapter 12 was titled "How to Put Everything Together." This is the last chapter of the book, and only has three subsections. The following are the subsections and their summaries for this chapter:
- "Build the Foundation": Be sure to refresh all profiles, avatars and email signatures to make sure they all match.
- "Amass Your Digital Assets": Create an intro/outro clip that is 3 to 4 seconds long of the book cover to use with all other videos.
- "Go to Market": Be sure to share two curated posts, as opposed to created, per day per platform.
I deeply enjoyed reading this book throughout my class. If you want to learn the art of social media, be sure to check out this book.
Until next time,
Kaitlyn
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