Monday, September 11, 2017

Snapchat and Colleges

Snapchat is teaming up with college newspapers, at first Snapchat was against this move but now they have come around to the idea. They have officially announced that they will be expanding their Publisher Stories to include school publications. So far, they have only teamed up with the 4 following schools:
  • ‘The Daily Californian’ from UC Berkeley
  •  ‘The Battalion’ from Texas A&M
  • ‘The Daily Orange’ from Syracuse
  • ‘The Badger Herald’ from Wisconsin
Snapchat is distributing these stories through geofencing, that way only students physically located on campus can see the stories. Personally, I think this is a smart move for Snapchat, because I think this will get the college demographic to participate even more in Snapchat. I also think this will be great for the students at the college newspapers because they will be getting a lot of experience by doing these sorts of things. This is definitely a step in the right direction.

Until next time, 
Kaitlyn
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3 comments:

  1. UnknownSeptember 12, 2017 at 10:07 AM

    This is really cool. Snapchat figured out a great strategy to get engaged with the college media to help them gain structure and popularity.

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  2. fhdhdhSeptember 12, 2017 at 10:51 AM

    I love the Snapchat integration with colleges. I think this could be a great way to promote your school.

    ReplyDelete
  3. UnknownSeptember 12, 2017 at 12:25 PM

    Hi Kaitlyn! Snapchat seems to keep expanding, and with all new features like this one I am sure they will continue to grow. I have always seen the power in snapchat. I really like how they are branching out and exploring new world. Thanks for sharing!

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