Social Media Marketing Chapter 1

Today I would like to discuss the new book we are reading in class, specifically Chapter 1. The book is titled "Social Media Marketing Workbook" by Jason McDonald. Chapter 1 is titled "Party On." The chapter is about how social media marketing is like throwing a party.

Invitations are like promotions. For a party you need to create an attendee list, and then send out invitations to your guest. In social media marketing, you must find your target audience and figure out how to get them to "attend" your social media page.

Entertainment is like content. When it comes to a party you need to know what your entertainment will be. Will you have a band, a magician, or just music? For social media marketing, you need to know why people will "hangout" on your page. Will your content be funny, fun, or informative?

Hosting is like on-going management. As the host of a party your job is to meet, greet, and make sure everything is okay. In social media marketing, you also need to be doing these tasks. You should be interacting with your guest and "kicking out" any rude guests. Your social media needs constant behind-the-scenes management, this is to ensure that everything is running smoothly.

So far, I have really enjoyed reading this book. If you want to learn more about how to improve your social media marketing skills, then this is the book for you.

Until next time,
Kaitlyn