Today I would like to discuss the new book we are reading in class, specifically Chapter 2. The book is titled "Social Media Marketing Workbook" by Jason McDonald. Chapter 2 is titled "Content Marketing."
With content marketing, your primary focus should be on your content. The first step you can take is identifying content that you can easily produce. To accomplish this, you must first inventory you and your company's skill set. Then you must ask yourself, "What type of content is easy for you, your company, and your customers to produce?" Will this be a short written post, a picture or maybe a video? This is for you and your consumers to decide.
To find out the rest of the steps you can take to improve your content marketing, be sure to check out Jason McDonald's book.
Until next time,
Kaitlyn
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