Measure What Matters Chapter 8

I would like to discuss the new book we are reading in class, specifically Chapter 8. The book is titled "Measure What Matters" by Katie Paine. Chapter 8 is titled "How To Measure Influencers And Thought Leadership."

For the most part this chapter talks about how important relationships are with influencers and how you can measure your relationship with them. What I considered to be the most important and informative part of this chapter was the section titled " How to Build a Custom List of the Top 100 Influencers in Your Marketplace." An influencer can be anyone who knows something about your product, your market, or your business. For you to find the correct influencers you need you first need to understand that who and what matters to your target audience is very important. Another important thing to do is to search for blogs that already mention your product or business. After you have found those you can get a better idea of what your target audience likes and then go from there.

Once you have found your 100 blogs and bloggers figure out which of them is most important and then rank them. A good way to rank them is by ranking them in terms of numbers of mentions, for example who ever mentions you the most should be ranked number one. It is important to know who your best influencers are because those are the people who are helping your business the most.

I thought that this chapter was helpful, and I encourage you guys to check out this book. Especially if you are interested in learning about the marketing side of social media.

Until next time,
Kaitlyn