Measure What Matters

Recently my class just started a new book "Measure What Matters," by Katie Paine. This book tells the readers all about online tools for understanding customers, social media and engagement. The book also talks about Social Media Measurement. This book talks about what this is and goes beyond looking at how many likes or shares something has. I have no doubt that as I continue to read this book I will understand what social media measurement really is.

I hope you guys will consider checking out this book, so far it has been really helpful. Here is a link to her website.

Until next time,
Kaitlyn