I would like to discuss the new book we are reading in class, specifically Chapter 3. The book is titled "Measure What Matters" by Katie Paine. Chapter 3 is titled "Seven Steps To The Perfect Measurement Program: How To Prove Your Results And Use Your Results To Improve."
I find the title to be a mouth full but the chapter itself was very straightforward. The steps were easy to follow and understand, and it also did not take very long to read. The step that to me is the most important is step one "Define Your Goals And Objectives: Why Are You Launching This Plan Or Pursuing This Strategy? What Is The "R" In The ROI That You Are Seeking To Measure?" If you do not know what your goals are then you will never get anywhere in any situation, not just marketing. You need to make sure you have a good reason for pursuing or launching anything, you need to make that it connects back to your goal or objective. Do not go pursuing something that will not help you with your goal, in the end, it is only a waste time, energy and resources.
I thought that this chapter was very insightful, and I encourage you guys to definitely check out this book. Especially if you are interested in learning about the marketing side of social media.
Until next time,
Kaitlyn
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